Cookie Policy
Effective Date: February 22, 2024
Last Updated: October 21, 2024
Release Twenty-Two, LLC ("Release Twenty-Two" "we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Cookie Policy outlines how we use cookies for the functionality and security of our website, and to enhance your shopping experience.
By using our website or any of our services, you agree to the use of cookies as described in this Cookie Policy. If you do not agree with our policies and practices, please discontinue use of our website and services immediately.
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They serve several important functions and store information like your preferences, login credentials, and items in your shopping cart, so you don't have to enter them each time you visit, making browsing on our website more personalized and efficient. Also, cookies allow us and, with your consent, third-party affiliates to collect valuable data about your online behavior, such as your IP address, browser type, device information, and the pages you visit. This data helps us improve our website's performance, analyze user trends, and provide you with tailored content and advertisements. It is important to know that there are different types of cookies, including session cookies that are temporary, and persistent cookies that stay on your device for a set time or until you manually remove them. You have the option to manage your cookie settings through your web browser, including accepting or rejecting cookies and deleting them at any time.
2. Why We Use Cookies?
We use cookies to optimize your experience while browsing our website. These small data files serve several purposes, such as ensuring the fundamental functionality of our site, including the shopping cart and payment processing. Additionally, cookies provide valuable insights into user behavior through analytics, helping us improve content and overall usability. They may also enhance your visit by personalizing settings and preferences, such as language and display options.
For marketing purposes, cookies enable us to track ad campaign effectiveness, customize social sharing buttons, and offer personalized ads based on your past interactions with our website. While you can manage cookie preferences in your browser settings, disabling them may limit access to certain site features. We prioritize your privacy and strictly employ cookies for legitimate purposes, as detailed in our Privacy Policy.
3. Types of Cookies We Use
We use the following types of cookies:
a. Essential Cookies
Essential cookies are necessary for the basic functionality of our website. They enable you to navigate our site, access secure areas, and use its core features, such as adding items to your cart and making a purchase.
- Data Collected: Essential cookies do not collect any personal information. They may collect anonymous information like session IDs and page views for website optimization.
- Duration: Most essential cookies are session cookies, which are temporary and deleted from your device when you close your browser. Others may be persistent cookies, but they are set with a specific expiration date.
- Examples: Examples of essential cookies include those that allow you to log in to your account, remember items in your shopping cart, and ensure website security.
b. Performance Cookies
Performance cookies help us analyze how users interact with our website. They provide us with valuable insights into which pages are visited most frequently, any error messages encountered, and the overall user experience.
- Data Collected: Performance cookies collect aggregated, anonymized data, including but not limited to, your IP address, browser type, device type, and referral source.
- Duration: Performance cookies can be either session or persistent cookies. Session cookies are temporary and deleted when you close your browser, while persistent cookies have longer expiration periods.
- Examples: Google Analytics is a commonly used performance cookie that helps us understand how users navigate our site and what content is most popular.
c. Functionality Cookies
Functionality cookies enhance your browsing experience by remembering your preferences and choices, such as language and currency settings, so you don't have to re-enter them each time you visit.
- Data Collected: Functionality cookies may collect anonymous information about your interactions with the website, such as your selections and settings.
- Duration: Functionality cookies can be either session or persistent cookies, depending on their specific purpose.
- Examples: These cookies enable features like "Remember Me" options during login and customization of the website's appearance based on your preferences.
d. Targeting and Advertising Cookies
Targeting and advertising cookies are used to display relevant advertisements and offers to you based on your interests, both on our website and on third-party websites. They help us tailor our advertising to your preferences.
- Data Collected: These cookies collect data about your browsing habits, including the websites you've visited and the products you've viewed. This data is used to create a user profile for targeted advertising.
- Duration: Targeting and advertising cookies are typically persistent cookies with longer lifespans.
- Examples: Retargeting pixels, such as Facebook Pixel and Google Ads Remarketing, are commonly used targeting and advertising cookies that allow us to show you ads based on your interactions with our website.
e. Social Media Cookies
Social media cookies enable you to share content from our website on social media platforms and interact with our social media profiles directly from our website.
- Data Collected: These cookies may collect information about your social media activity and interactions with our content on social media platforms.
- Duration: Social media cookies can be either session or persistent cookies.
- Examples: Facebook, X, and Instagram widgets and buttons on our website use social media cookies to facilitate sharing and engagement with our brand on social media
4. Cookie Retention
The duration for which cookies are retained on your browser and/or device can vary depending on their type and purpose. Here's a breakdown of how long different types of cookies are typically retained:
- Session Cookies: Session cookies are generally retained only for the duration of your visit to our website or the use of our services. They are automatically deleted from your device when you close your web browser. These cookies are essential for the proper functioning of our website.
- Persistent Cookies: Persistent cookies have a longer retention period and may be stored on your device for various durations, depending on their specific purpose. We use persistent cookies for the following purposes:
- Authentication: Some persistent cookies are used to remember your login information so that you don't have to log in every time you visit our website or use our services. The retention period for these cookies may range from a few days to several months, depending on your preferences.
- Preferences: We may use persistent cookies to remember your preferences, such as language settings or customizations. The retention period for these cookies is typically set based on your preferences and can range from days to years.
- Analytics: We use persistent cookies for analytical purposes to collect information about how you interact with our website. These cookies help us understand user behavior and improve our services. The retention period for analytical cookies may vary but is generally no longer than two years.
5. Third-Party Cookies
In addition to the cookies we use directly on our website, we may also use third-party cookies for analytics, advertising, and other purposes. These third-party cookies are set and managed by external organizations, and their usage is subject to the respective third-party providers' privacy policies.
a. Analytics
We may use third-party analytics tools to gather insights into how visitors interact with our website. These tools utilize cookies to collect data about your browsing behavior, including the pages you visit, the duration of your visit, and the areas you click on our website. This information helps us understand user preferences and improve our website's content, layout, and functionality.
b. Advertising
To provide you with personalized and relevant advertisements, we may collaborate with advertising partners. These partners may employ third-party cookies to track your online activity across various websites and create a profile of your interests. This enables us to display advertisements that are more likely to resonate with you. These cookies also assist us in measuring the effectiveness of our advertising campaigns.
c. Social Media Integration
Our website may include social media plugins or widgets from platforms like Facebook, X, and Instagram. When you interact with these plugins (e.g., by sharing content or "liking" a product), third-party cookies may be activated. These cookies enable the social media platforms to identify you and collect information about your online behavior, which may be used to enhance your experience on those platforms and provide targeted content.
d. Remarketing and Retargeting
We may use third-party cookies for remarketing and retargeting campaigns. If you visit our website but do not complete a purchase, these cookies help us display targeted advertisements to you on other websites or platforms to encourage you to return and make a purchase.
6. Consent and Cookie Settings
When you first visit our website, the cookie banner that appears serves as an initial notice about our use of cookies. It informs you that we use cookies as outlined in this policy, and by continuing to use our site you agree to our use of cookies. The use of cookies will not be implemented if you choose to decline; however, some website features and personalized content may be affected. If you agree (opt-in) by clicking "Got it!" your cookie preferences will be stored, and the cookie banner will not show again until you manually remove the cookies from your browser.
7. Managing Your Cookie Preferences (Opt-out)
One of the most common ways to manage your cookie preferences is through your web browser settings. Most modern web browsers provide you with tools to control cookies, including the ability to accept, reject, or delete them. If you would like to opt-out of our use of cookies that you initially gave consent to by agreeing to our cookie banner, you can do so by clearing cookies, search history, and/or cache directly from your browser settings. All cookies will be removed and the cookie banner will display again until you either agree or decline the use of cookies on our site.
Here is how to opt-out from today's most commonly used modern browsers:
- Google Chrome
- Click on the three vertical dots in the top-right corner to open the menu.
- Select "Settings."
- Scroll down and click on "Privacy and security."
- Under "Cookies and other site data," you can choose to:
- Block third-party cookies.
- Clear cookies and site data when you close Chrome.
- Manage exceptions to allow or block cookies on specific websites.
- Mozilla Firefox
- Click on the three horizontal lines in the top-right corner to open the menu.
- Select "Options."
- Click on "Privacy & Security" in the left sidebar.
- Under the "Cookies and Site Data" section, you can:
- Choose how Firefox handles cookies (accept, reject, or prompt).
- Manage exceptions for specific websites.
- Apple Safari
- Click on "Safari" in the top-left corner and select "Preferences."
- Go to the "Privacy" tab.
- Here, you can:
- Block all cookies.
- Block only third-party cookies.
- Manage website data to view and remove stored cookies for specific websites.
- Microsoft Edge
- Click on the three horizontal dots in the top-right corner to open the menu.
- Select "Settings."
- Scroll down and click on "Privacy, search, and services."
- Under the "Cookies and site permissions" section, you can:
- Choose whether to block all cookies, block third-party cookies, or block no cookies.
- Manage site permissions and view cookies stored by websites.
8. Changes to this Cookie Policy
We may update our Cookie Policy from time to time. Any changes to our cookie policy are made with careful consideration and we will let you know via email and/or a prominent notice on our site, prior to the change becoming effective and update the "Last updated" date at the top of this Cookie Policy. Changes may consist of various aspects, such as updates to the types of cookies we use, their purposes, and the duration of their storage, all with the aim of ensuring that our website functions efficiently and securely. You are advised to review our Cookie Policy periodically.
9. Contact Us
If you have any questions or concerns about our Privacy Policy or the way we use your personal information, please contact us at privacy@releasetwentytwo.com
or write to us at:
Release Twenty-Two
ATTN: Privacy Policy
220 W Congress St.
Suite #680
Detroit, MI 48226
Make sure to include your full name, mailing address and email address in the message if we need to get in contact with you.
